Rashmi Chopra, Founder & CEO, Rareity by Ecloset: Redefining Accessible Beauty with a Proud “Made in India” Ethos 

1. How does Rareity by Ecloset’s “Made in India” philosophy reflect in your perfumes and color cosmetics, and what does it mean for your brand identity?

Ans. At Rareity by Ecloset, we take immense pride in being a brand that embodies the “Made in India” philosophy. Our perfumes and color cosmetics are completely conceptualized, designed, and manufactured in India, celebrating the richness of Indian craftsmanship and ingenuity. This approach not only ensures a deep connection with our roots but also reinforces our commitment to providing quality products that resonate with the modern Indian consumer. Our “Made in India” identity allows us to stand out in the beauty market while promoting local production and innovation.

2. What inspired Rareity by Ecloset to create travel-friendly and pocket-friendly beauty products, and how does this align with the needs of modern consumers?

Ans. Today’s consumers lead dynamic and fast-paced lives, and their beauty needs must keep up. This insight inspired us to create products that are not only high-quality but also travel-friendly and pocket-friendly. Our perfumes and color cosmetics are designed to be compact and convenient, making them perfect for individuals who are always on the move. By addressing this need, we ensure our products fit seamlessly into the lifestyle of modern consumers, offering beauty that is accessible, practical, and stylish.

3. How does Rareity by Ecloset ensure quality and innovation in its perfumes and color cosmetics while maintaining affordability?

Ans. At Rareity by  Ecloset, we believe that quality and affordability can coexist. By focusing on local production and leveraging efficient manufacturing processes, we eliminate unnecessary costs without compromising on the quality of our perfumes and cosmetics. Innovation lies at the heart of our brand, and we invest in creating formulations and designs that cater to diverse preferences while staying within reach of every consumer’s budget. This balance ensures that our products are both innovative and inclusive.

4. In a competitive market, how does Rareity by Ecloset differentiate itself with its focus on accessibility and Indian craftsmanship?

Ans. Rareity by Ecloset’s differentiation lies in its unique blend of accessibility and a strong “Made in India” ethos. While many brands may focus on luxury or exclusivity, we prioritize making premium-quality perfumes and cosmetics accessible to everyone. Our commitment to Indian craftsmanship adds a layer of authenticity and pride to our offerings, which resonates deeply with consumers. This focus on accessibility, combined with the cultural richness of Indian-made products, positions Rareity by Ecloset as a relatable and aspirational brand in the beauty market.

5. What role does sustainability or consumer convenience play in the design and packaging of Rareity by Ecloset’s products?

Ans. While our primary focus is on consumer convenience, we design our packaging with a keen eye on practicality and ease of use. Our products are thoughtfully packaged to be travel-friendly and compact, ensuring they meet the needs of modern, on-the-go consumers. Though sustainability is not our core philosophy, we are mindful of creating designs that minimize waste and maximize utility, aligning with the evolving expectations of our customers.