In an Exclusive Interaction with Nitin Guppta, Founder of Juhst: Redefining Skincare with a Holistic Approach

In an era where beauty brands often chase fleeting trends and unrealistic standards, Juhst is carving a different path—one rooted in authenticity, science, and holistic well-being. Founded by Nitin Guppta, Juhst is more than just a skincare brand; it is a wellness movement that nurtures skin from the inside out.

In an exclusive conversation, Nitin shares the inspiration behind Juhst, the brand’s unique philosophy, and how it seamlessly blends advanced skincare with nutraceuticals to empower individuals to feel truly comfortable in their skin.

1. What was the inspiration behind Juhst, and how did its journey begin?

Juhst was born from a simple yet powerful realization—that skincare should not be about chasing unrealistic beauty ideals but about truly feeling good in your skin. The journey began with a commitment to creating honest, effective, and holistic solutions that evolve with individuals at every stage of life. We wanted to move beyond superficial beauty standards and focus on real, lasting skin health by combining the best of nature and science. This vision led to the development of a brand that nurtures skin from the inside out, adapting to different life phases rather than forcing individuals into a rigid skincare mold.

2. Juhst embraces a holistic approach to wellness rather than focusing solely on skincare. Why is this important?

At Juhst, we see skincare as just one piece of the larger wellness puzzle. Skin health is deeply connected to overall well-being—what we consume, how we manage stress, and our daily habits all play a role in how our skin looks and feels. That’s why we’ve taken a 360-degree approach, combining high-performance topical formulations with ingestible wellness solutions, including adaptogens and nutraceuticals. By addressing skincare from both an internal and external perspective, we’re helping individuals achieve a more balanced, long-term approach to beauty and wellness rather than just treating surface-level concerns.

3. How would you describe the concept of ‘feeling truly comfortable in your skin’?

For us, true comfort in your skin means confidence without pressure. It’s about skin that is well-nourished, healthy, and resilient, without the need to conform to unattainable beauty standards. Juhst believes in offering products that adapt to your skin’s needs rather than forcing your skin to fit into fleeting trends. Whether it’s supporting your skin through hormonal changes, environmental stressors, or simply helping you maintain a healthy glow, we focus on real, effective solutions that make you feel good—not just look good.

4. How does Juhst seamlessly combine nutraceutical and wellness products with topical skincare?

Juhst takes a unique, dual-action approach by pairing high-performance topical skincare with ingestible supplements designed to work from within. Our products are powered by scientifically backed botanicals, adaptogens, and innovative ingredients that work in harmony to support skin health. This inside-outside synergy ensures that your skin receives both immediate nourishment through topicals and long-term benefits through targeted wellness solutions. Our goal is to enhance skin resilience, improve overall vitality, and provide solutions that cater to the body’s natural processes rather than masking problems temporarily.

5. Your brand highlights the importance of generational skincare. In what ways does Juhst encourage shared skincare rituals among families and loved ones?

Skincare is often a shared experience, passed down through generations—whether it’s learning self-care routines from a parent or introducing a younger sibling to their first skincare product. At Juhst, we embrace this philosophy by creating formulations that are safe, effective, and suitable for all ages. Our products are meant to be trusted and shared, much like the timeless beauty rituals passed down in families. We want to be the brand that you introduce to your mom, just like she introduced you to skincare. It’s about fostering meaningful connections through self-care and creating a brand that stands the test of time.

6. With an abundance of skincare and wellness brands in the market, what makes Juhst stand out from the rest?

Juhst stands apart by merging the wisdom of nature with the precision of science. We prioritize transparency, innovation, and real-life efficacy—formulating products that cater to the evolving needs of individuals rather than chasing trends. Our formulations are powered by rigorously tested botanicals and advanced science-backed ingredients, many of which have never been used before in India. Unlike conventional brands that promote rigid beauty ideals, we believe in adaptive skincare—offering solutions that evolve with our consumers rather than dictating unrealistic standards.

7. How does Juhst ensure its products align with modern consumer expectations, particularly regarding sustainability and clean beauty?

Today’s consumers demand more than just effective products—they seek brands that align with their values, whether it’s sustainability, ingredient transparency, or ethical sourcing. At Juhst, we are deeply committed to clean beauty, following stringent EU standards by eliminating over 1,400 harmful ingredients from our formulations. We ensure responsible ingredient sourcing, use eco-conscious packaging, and maintain transparency in everything we create. Our approach is rooted in safety, efficacy, and sustainability, making sure that our consumers can trust not only the results but also the integrity behind every product.

8. What’s next for Juhst? Can you share any insights on upcoming product launches or expansion plans?

Juhst is continuously evolving to meet the growing needs of modern consumers. We are expanding our range with new adaptogen-powered wellness solutions, advanced skincare formulations, and innovative delivery systems that enhance absorption and efficacy. Our focus remains on bridging the gap between wellness and skincare in a way that is both science-backed and deeply personal. We are also looking at global expansion, bringing our unique formulations to a wider audience. With innovation at our core, we are excited about introducing skincare and wellness solutions that redefine beauty for the long run.