Food

FULLPLATE by CURRYiT: How a Simple Idea Turned into a Flavorful Community Movement

In a world where fast-paced lives often leave little room for shared meals and slow cooking, CURRYiT is redefining the joy of food  not just through its products, but through experiences that bring people together. Its latest initiative, FULLPLATE, co-hosted with Homeez, was not just another food event; it was a warm, heartfelt celebration of community, creativity, and connection all tied together by the love of cooking.

The evening brought together a vibrant mix of food enthusiasts, influencers, investors, and some of CURRYiT’s earliest customers  people who have been part of the brand’s journey since its early days. From the moment guests entered, the atmosphere was charged with energy and aroma  laughter mingling with the sizzle of spices, and cameras capturing moments of culinary magic.

At the heart of FULLPLATE was an interactive cooking experience  designed to let guests discover the versatility of CURRYiT’s ready-to-cook pastes. Tables turned into mini kitchens where people created dishes, experimented with flavors, and shared their versions of authentic Indian recipes. The joy was infectious  as one guest remarked, “It’s not just cooking; it’s rediscovering the fun of food without the pressure.”

Founders Richa Sharma and Nischal Kandula moved through the crowd, engaging in heartfelt conversations about the brand’s journey  how CURRYiT began with a simple idea: to make authentic Indian curries effortless for the modern cook. Their story resonated with many  especially those who have seen the brand grow from kitchen experiments to becoming a trusted name in countless homes.

While beautifully plated spreads and colorful dishes caught the eyes (and lenses) of influencers, the true highlight of the evening was the community feast. After hours of cooking, everyone came together to share what they had made — strangers turned into friends, united by food and stories. It wasn’t just about tasting flavors; it was about savoring connections.

As the night drew to a close, one thing was clear  FULLPLATE wasn’t just an event, it was the beginning of something bigger. A growing community of foodies who believe that cooking can be simple, soulful, and social. Through initiatives like this, CURRYiT isn’t just selling curry pastes  it’s creating experiences that remind us that food, at its core, is about togetherness.

Because when plates are full, so are hearts.

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